[BRANDING] Network Reporter

The project consisted of creating the visual identity and fully developing the branding strategy for influencer Natiele Dias, known as the “Reporter of Social Media”.

I was responsible for structuring the brand’s positioning, visually and strategically translating Natiele’s proposal: combining the credibility of traditional journalism with the agile and engaging language of social media.

With a career as a reporter, editor-in-chief and producer on a television channel specializing in the business world, Natiele stands out for her specialized and in-depth approach. The branding developed values precisely this combination of journalistic expertise and digital strategies, reinforcing her presence and authority in the online environment.