[BRANDING & WEBSITE] Cristiana Caneda

I created Cristiana Caneda's visual identity with the concept of welcoming and personal transformation. The brand symbol uses an incomplete circular shape, referring to the letter "C" and symbolizing cycles of change. Inspired by the optical phenomena of the parhelion and the halo, it represents light and new perspectives in the therapeutic process. In addition to the visual identity, I developed developments for social networks and an institutional website focused on appointments and digital presence.

Cristiana Caneda's website was developed to reflect the brand's visual identity and values, conveying welcoming, ethics and professionalism from the user's first contact. The design follows the core concept of the identity, with visual elements inspired by the phenomena of the parhelion and the halo, evoking light, clarity and transformation.

To ensure a fluid and accessible experience, the following were considered:

- Intuitive navigation and clear structure, facilitating access to essential information.

- Color palette and typography aligned with the visual identity, reinforcing the feeling of welcoming.

- Well-defined visual hierarchy, guiding the user to the appointment in a natural way.
- Responsiveness, ensuring a consistent experience across different devices.
- SEO optimization, improving the website's visibility in search engines.

In addition to the visual identity and social media posts, the website serves as a central point to strengthen Cristiana Caneda's digital presence, helping patients find her easily and schedule appointments in a practical and efficient way.